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BOYZONE: ALL THAT MATTERS
To promote the new Boyzone documentary in a YouTube skippable ad, we leaned into the powerful theme of being silenced. During their time in the band, the boys often had their voices taken away—told what to say, how to act, and when to speak. We reflected that by removing all dialogue from the clips, letting the silence speak volumes. The promo ends with one powerful line: ‘After 20 years, it’s time to tell our side of the story.
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